Today’s e-commerce consumers want to know where their order is every step of the product's journey to their doorstep. Did you know that shipping confirmation emails are opened 1.5 times on average? Take advantage of this opportunity by adding a branded tracking page to your e-commerce brand’s marketing toolkit.
SnapShip's custom branded order shipment tracking page.
What is a Branded Order Tracking Page?
Normally if a customer purchases through your store they are sent to the carrier’s order tracking page. These pages are full of marketing on behalf of the carrier including their branding, their logo, and their links. At the end of the day, it’s their web page that your customer is opening over and over again to see where their product is at.
With a branded order tracking page you funnel those customers to a page that features your brand first: your logo, your links, your ads. It’s an additional brand touch point along your customer’s journey and thus opens a new opportunity to connect with your customer and earn their brand loyalty.
Up-Selling & Cross-Selling Products
What’s one of the best ways to turn a first time customer into a repeat shopper? Up-selling and cross-selling your products! Up-selling and cross-selling is how brands persuade customers who have already purchased a product to spend more on other items that complement their purchase. Have you ever noticed how Amazon recommends products in nearly every part of the purchasing process from discovering the product to check out? By recommending products to returning customers, Amazon’s conversion to sales of on-site recommendations could be as high as 60% in some cases according to Forrester analyst Sucharita Mulpuru.
What if you could also eliminate your buyer’s worry of not knowing where your package is? All it takes is providing complete transparency about the order's status from the moment a customer completes the transaction.
At SnapShip, we eliminate buyer anxiety by including additional tracking points while the order is being fulfilled at our warehouse. This includes when the order was placed, the package has been packed, the pre-shipment information sent to the carrier, the shipment ready for pick-up, and the shipping label created.
Just because your consumer clicked buy, that doesn’t mean your job is finished. Use your order shipping confirmation page to delight your customers and increase their lifetime value!